A NEW PACKAGING

A more streamlined label which enhances the new bottle, engraved with star anise.

Packaging:



• Up-market
• Modern
• Keeping the historic features of the brand

A more marked taste of liquorice to match consumer expectations, while keeping the original Berger recipe.

AN EXCEPTIONAL ACTION PLAN:



• In-store events
• Enticing price offers

In partnership with the French Bartenders Association (ABF) and the International Bartenders Association (IBA), Marie Brizard held its 25th international bartenders forum. 150 bartenders from over 30 countries attended for two days of learning, swapping experience and friendship…but also to compete! 

The two days ended in fact with a cocktail contest in which 40 teams of 2 people competed with the preparation of two cocktails: a long drink and a short drink

v The winners this year were:

The Japanese team :

Mr. Oyama Keisuke

Ms Torise Mayo

with their cocktails based on Marie Brizard Anisette.

White Sand Rose 4cl Apry liquuer 1cl Anisette 2cl Sobieski Vodka 1/2cl Lemon juice Top up with orange juice

Bonne Chance 3cl White rum 1cl Anisette 1cl Triple Sec 1.5cl Fresh grapefruit juice 1 dash of grenadine

v In second place, the Swiss team: :

          MrHuhn Thomas

          Ms Schroeder Pascale

v In third place, the Brazilian : M Rogerio Rabbit

                                 the Péruvian : M Gomez Ochoa Juan Carlos